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Identity, texture and movement

Curls are a unique form of beauty that just needs to be understood and treated well.

The curly method is not a fad

It's a philosophy that invites you to reconnect with your natural curls, to listen to them, hydrate them, protect them, and let them express themselves.

Our range with hyaluronic acid and aloe vera was created to accompany you on this journey: with careful formulas, hydrating ingredients, no weighing, and visible results from the first use.

Strengthen the bond with your hair

Take care of your hair's natural shape.

Your curly routine, STEP BY STEP

1

Cleans without erasing your curl

Defining & Hydrating Shampoo

Cleans without erasing your curl

Defining & Hydrating Shampoo

Our Curly shampoos are sulfate-free and low-poo, ideal for caring for your curls in a gentle and effective way. Remember to apply only to the scalp, as it will then spread naturally to the rest of your hair.

2

Nourishes and rebuilds from within

Intense Hydration Mask

Nourishes and rebuilds from within

Intense Hydration Mask

Curly hair tends to lose moisture easily due to its medium to high porosity. This mask deeply hydrates, plumping and softening it. Apply it to sections, detangle, and leave on for 10 to 30 minutes. Rinse with cold or warm water to seal in the moisture.

3

Defines without weighing down

Styling cream

Defines without weighing down

Styling cream

This step is key to the curly method. The cream acts as a styler and a barrier against humidity and frizz. Its lightweight texture allows you to work strand by strand, using techniques like praying hands, scrunching, and finger coiling to create long-lasting yet flexible curls.

No rinsing required. Leaves no residue.

Lively, loose and defined curls

Learn these three application techniques for our curl-defining cream.

Praying hands

Glide your hands flat with product over each section for even distribution.

Scrunch

Gently squeeze curls from the ends to the roots to encourage curl formation.

Finger coiling

Twist small sections around your finger to create tighter curls.

4

Dry your hair

Dry your hair

Avoid rubbing your hair with a towel; instead, use a microfiber towel or cotton T-shirt to absorb excess water.

Air drying

After applying styling cream, allow your hair to air dry without tampering with it to prevent frizz.

Drying with a diffuser

Use a diffuser on a medium heat setting and speed. Tilt your head upside down and dry in sections, holding the diffuser close to your scalp to enhance volume.

Create a consistent routine

Each step is designed to hydrate, nourish, and seal the hair fiber, resulting in curls that form better, have more elasticity, and less frizz.

Create a consistent routine. Curls have memory. The more consistent you are with the steps of the method, the easier it will be for your hair to "remember" its natural shape and look healthy, defined, and manageable. Be patient; it takes time for your hair to adapt to the new routine and to see results.

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